CLUB MARKETING RESOURCE AVAILABLE NOW
Marketing/public relations, service and growth are important to every
Optimist Club. Clubs provide service, which they promote to the media and
local community. This marketing generates interest in Club activities and
helps the Club gain new Members. New Members allow the Club to provide more
service!
Knowing that community awareness is essential to a Club's success, Optimist
International has developed a tool to get Members started in marketing their
Clubs. The Club Marketing/PR kit is now available to make getting the word
out about Clubs and their activities that much easier.
The kit includes some basic components that Optimists should be aware of
when promoting their work in the community and attracting new members. The
kit includes a copy of the "I am an Optimist" DVD, a copy of the CD of radio
public service announcements and a CD full of sample press releases on a
variety of topics, information about the Optimist road signs and "how-to"
guides for everything from how to effectively install a road sign to how to
create a tagline for the radio PSAs.
Each Governor will be sent a Club Marketing/PR Kit. Please share the materials
with the Clubs in your District and encourage them to request a kit. Clubs, who want a kit,
should e-mail programs@optimist.org or call (800) 500-8130 with their Club
number and a mailing address. The Club Marketing/PR Kit will automatically
be sent to all new Optimist Clubs. Don't miss this opportunity to promote
your Clubs and Optimism!
For marketing tips check out the Optimist International site
